Introduction
Equinor, a leading energy company, sought a better way to improve visibility across teams and strengthen the connection between strategic goals and day-to-day work. As the organization grew in scale and complexity, maintaining alignment across departments became increasingly challenging.
To address this, Equinor adopted an approach to strategy execution that combines visual project management with the Objectives and Key Results (OKR) framework.
The Challenge
Equinor needed a clearer overview of ongoing initiatives and better alignment between teams and strategic priorities. With different departments using separate tools and processes, maintaining a shared view of work and progress across the organization was difficult.
The Solution
Equinor introduced a centralized environment for managing strategic initiatives and operational work. By visualizing projects and priorities in a shared system, teams gained greater transparency into ongoing initiatives and cross-team dependencies.
Strategic goals were connected to operational work through OKRs, helping teams better understand how their work contributes to broader organizational objectives.
Conclusion
By combining visual work management with OKRs, Equinor created a more transparent and aligned approach to executing strategic initiatives, enabling teams to stay focused on priorities and collaborate more effectively.
